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MISSION:
To participate in an efficiently way like a prosecute naturals
food enterprise, the best quality,
to the human consumption, with the most nutritional contents,to
the consumers benefits.
We are
supporting in our large experience, we have been obtained
it throug operational technology and across the excellent
enable of our human resources, open on efficiently and the
oportune way to improve the nutritional and nourish level,
in front of goals and realities
of the third milennium!!!
VISION:
With
the highest secure levels of the quality and technology
development, also our human professional resources, to compete
with ethics and dynamics to our industrial and comercial
organization to achieve the most important position as a
leader in the Colombian industrial enviroment, with the
priority in the food products and getting the best economical
results for
our investment people, human resources, customers, distributors,
and consumer results.
OBJECTIVES:
1.
To get insure of quality of each one of our products.
2.
High level to compete in the marketing.
3.
Ethics and loyalty, in all of our logistics chain, make
our industrial and comercial organization.
4.
Agressive and well activity in front of competence.
5.
Selection, orientation, enable to give stimulate for all
our human resources, who are the best way to get better
results.
6.
To be assuring the strategic leader way in the market for
each one of our products in their ranking, offering a continual
participation.
7.
EVERBODY ARE SALESMAN.
In involves the vertical and horizontal CALIFORNIA, INCOLACTEOS
and LECHESAN concept, to multiply well results, in all our
operational enviroment.
8.
THE EXPERIENCE DOES THE QUALITY AND OUR PEOPLE DO THE EXPERIENCE.
It involves the methodology and the philosophy for our daily
live, around all our organization.
STOCKS/
BONDS
1.
Mystical around all our development facts.
2.
Making a compromise of enterprising management excellence.
3.
Loyalty to goods and healthy habits.
4.
Human talent development.
5.
Ethics aronud all our daily facts of our lives.
6.
Giving a reason to enterprising and personal overcoming
in order to every people who integrating our organization.
CONSERVAS
CALIFORNIA have been knowing around all Colombia and
foreign countries because its products and its quality excellent,
gaining an important position in the national level producters
of food.
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